Communication Strategy

Full disclosure: I've created this blog as part of a creative writing course I'm taking at OCADU.  Here's my communication strategy:

My blog will be inspired by playful, light-hearted and enthusiastic home cooking blogs, such as Smitten Kitchen. My readers will be non-professional but devoted cooks, the sort of people who will happily spend entire Sundays puttering in their kitchens and/or picking up a stack of books at the library. I will discuss cook books, foodie magazines, websites, and recipes I read anywhere and everywhere. My audience is made up of avid readers whose cookbooks are splattered with gravy, vinaigrette, and pomodoro sauce.